Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. This type of advertising is known as _____ advertising.
A)teaser
B)reminder
C)rational
D)transformational
E)consumer-generated

Question

Quizplus · Accepted Answer

Reminder advertising is the type of advertising that focuses primarily on keeping a brand name visible to consumers. This type of advertising does not use specific types of appeals, but rather serves as a constant reminder to consumers of the brand's presence and offerings.

Well-Known Brands and Market Leaders Often Run Ads That Do