A chocolate manufacturer advertises heavily during Christmas with an ad that shows only a picture of red, green, and silver wrapped chocolates. The advertiser's aim is to create top-of mind awareness among consumers. In this scenario, the chocolate manufacturer is using _____ advertising.
A)transformational
B)reminder
C)rational
D)consumer-generated
E)teaser

Question

Quizplus · Accepted Answer

The advertising is meant to remind consumers about the brand and its products during the Christmas season, without necessarily providing any new information or creating a transformational experience. Hence, it falls under the category of reminder advertising.

A Chocolate Manufacturer Advertises Heavily During Christmas with an Ad