Observations made on trends, developments, and happenings in the marketplace are part of general preplanning input.
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Q12: Divergence refers to the extent to which
Q13: Advertisement campaign plans are long term in
Q14: The challenge of developing creative advertising that
Q15: Which of the following is true of
Q16: Those who judge the creativity of an
Q18: With respect to advertising messages, which of
Q19: Creativity is not the exclusive domain of
Q20: The unique selling proposition (USP) must be
Q21: The people who develop ads and commercials
Q22: Which of the following statements is true
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