The unique selling proposition (USP) must be one that the competition either cannot or does not offer.

Question

Quizplus · Accepted Answer

The statement correctly defines the concept of a unique selling proposition, which is to offer a unique advantage or benefit that sets the product or brand apart from the competition. This can be achieved through a unique feature, a differentiated approach, or a specific claim that resonates with the target audience. If the USP is not distinctive enough, it will not create a competitive advantage and may even be irrelevant to the target market.

The Unique Selling Proposition (USP) Must Be One That the Competition