The "Got Milk?" campaign, which has been running for nearly two decades, was developed to achieve _______________, or the ability to generate a variety of messages around a creative idea.
A)artistic value
B)divergence
C)fluency
D)synthesis
E)Originality

Question

Quizplus · Accepted Answer

Fluency refers to the ability to generate a large number of ideas around a given topic. The "Got Milk?" campaign was designed to generate a variety of messages around the creative idea of promoting milk consumption.

The "Got Milk?" Campaign, Which Has Been Running for Nearly