The job of the creative team is challenging because
A) advertisers and clients typically opt for mundane ad formulas.
B) every marketing situation is unique.
C) of the primacy effect in advertising.
D) of the recency effect in broadcast advertising.
E) advertising campaigns are generally considered expendable.
Correct Answer:
Verified
Q39: According to D'Arcy Masius Benton & Bowles's
Q43: The rationalists of creative advertising argue that:
A)all
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Q47: The _ step of Young's creative process
Q49: According to the work of sociologist Graham
Q50: According to the creative process outlined by
Q52: According to the creative process outlined by
Q53: The _ stage of Young's creative process
Q54: The rationalists of creative advertisements are also
Q59: The five steps in the creative process
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