The proponents of creative advertising argue that:
A) the more information in the ad, the more effective the ad is.
B) the only purpose of advertising is to sell the product.
C) advertising should be designed to make consumers buy products that they do not want or need.
D) advertising should be designed to create an emotional bond between consumers and the brand or company.
E) advertising should break through the clutter by focusing on logos and products.
Correct Answer:
Verified
Q47: According to Young's version of the stages
Q48: The _ step of Young's creative process
Q49: According to the work of sociologist Graham
Q50: Advertising creative personnel tend to be:
A)more concrete
Q51: The proponents of creative advertisements are also
Q53: According to the creative process outlined by
Q54: The rationalists of creative advertisements are also
Q55: According to the creative process outlined by
Q56: The job of the creative team is
Q57: The _ stage of the Young's creative
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