According to the work of sociologist Graham Wallas, the four-step approach to the creative process includes:
A) preparation, incubation, illumination, and verification.
B) immersion, brainstorming, creation, and reality check.
C) preparation, illumination, creation, and verification.
D) preparation, immersion, creation, and verification.
E) immersion, incubation, illumination, and creation.
Correct Answer:
Verified
Q44: According to Young's and Graham Wallas' versions
Q45: The _ step of Young's creative process
Q46: According to the creative process outlined by
Q47: According to Young's version of the stages
Q48: The _ step of Young's creative process
Q50: Advertising creative personnel tend to be:
A)more concrete
Q51: The proponents of creative advertisements are also
Q52: The proponents of creative advertising argue that:
A)the
Q53: According to the creative process outlined by
Q54: The rationalists of creative advertisements are also
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