CL Inc., a manufacturer of maternity clothes for businesswomen, wishes to launch a new advertising campaign.In order to obtain a better idea about the clothes worn by pregnant women, the creative team visits obstetricians' offices and maternity shops at the mall to gain some information.These visits are most likely a part of the _____ step of the creative process as outlined by Graham Wallas.

Question

Quizplus · Accepted Answer

The preparation step in the creative process involves gathering information, researching, and studying the problem or situation in order to fully understand it. The creative team's visits to obstetricians' offices and maternity shops at the mall fit within this step as they are seeking information about maternity clothing worn by pregnant women. The verification step involves testing and validating ideas, the revision step involves refining and improving ideas, the illumination step involves the moment of insight, and the incubation step involves giving the subconscious time to work on the problem.

CL Inc, a Manufacturer of Maternity Clothes for Businesswomen, Wishes to to Launch