_____ is a process that involves conducting research and gathering all relevant information about a client's product or service, brand, and consumers in the target audience.
A)Media planning
B)Copywriting
C)Account planning
D)Storyboarding
E)Production scheduling

Question

Quizplus · Accepted Answer

Account planning is the process of conducting research and gathering all relevant information about a client's product or service, brand, and consumers in the target audience. It involves analyzing data and insights to develop effective advertising strategies and campaigns that resonate with the target audience. Media planning involves choosing the right channels to distribute the advertising message, copywriting involves writing the actual ad copy, storyboard is a visual representation of the ad, and production scheduling involves planning and managing the production process.

_____ Is a Process That Involves Conducting Research and Gathering