When Julianna uses books, periodicals, trade publications, research studies, and ads from her client's competitors to assist in the preparation, incubation, and illumination stages, she is using __________________________.
A)general preplanning input
B)copywriting
C)account planning
D)storyboarding
E)production scheduling

Question

Quizplus · Accepted Answer

Julianna is using general preplanning input, which involves gathering information from various sources such as books, periodicals, trade publications, research studies, and competitive ads to assist in the preparation, incubation, and illumination stages of a project. This process helps in forming a comprehensive understanding and foundation for creative and strategic planning.

When Julianna Uses Books, Periodicals, Trade Publications, Research Studies, and Ads