The Visionaries, an advertising agency in Boston, is testing a creative idea for a new commercial before moving ahead with the production.To make the test more realistic, it wants to test both the visual layout of the commercial as well as the audio of the message.In which of the following forms should the commercial be tested?

Question

Quizplus · Accepted Answer

An animatic is a visual representation of a commercial that includes both the visual and audio components. It is created by combining a storyboard with an audio track to simulate what the final product will look and sound like. Therefore, testing with an animatic is the best choice for The Visionaries to get a realistic idea of how the commercial will be perceived by the audience.

The Visionaries, an Advertising Agency in Boston, Is Testing a Creative