Work plan is another name given to the _____.
A)campaign theme
B)creative brief
C)advertising message
D)creative channel
E)account planning process

Name: Work plan is another name given to the _____. A)campaign theme B)creative brief C)advertising message D)creative channel E)account planning process
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Question

Quizplus · Accepted Answer

A work plan is another term for a creative brief. It is a document that outlines the objectives, strategies, and specific details about the creative execution of an advertising campaign.

Work Plan Is Another Name Given to the _____