In an advertising agency, who among the following is usually responsible for preparing the creative brief?

Question

Quizplus · Accepted Answer

The account manager is typically the person responsible for preparing the creative brief. This is because they are the main point of contact between the client and the agency, and therefore have the best understanding of the client's needs and objectives. The creative brief outlines the direction for the creative team, so it is important that the account manager is able to clearly communicate the client's goals and messaging.

B) The media buying director is responsible for planning and purchasing media space, not for preparing creative briefs.
C) The art director is responsible for managing the visual elements of a campaign, not for preparing the creative brief.
D) The illustrator is responsible for creating illustrations, not for preparing the creative brief.
E) The media planner is responsible for developing media strategy, not for preparing the creative brief.

In an Advertising Agency, Who Among the Following Is Usually