Bubble Inc., a chewing gum manufacturer, specifically targets children in its advertisements. In its latest advertisement, the company indicates that Bubble is the only chewing gum that lets you blow "massive" bubbles that won't stick to your face. This statement represents the brand's:

Question

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The statement "Bubble is the only chewing gum that lets you blow 'massive' bubbles that won't stick to your face" represents the brand's unique selling proposition, which is its unique feature or benefit that sets it apart from competitors and appeals to its target market of children.