Who among the following popularized the idea of brand image in his book Confessions of an Advertising Man?
A)John O' Toole
B)Leo Burnett
C)Sigmund Freud
D)David Ogilvy
E)Rosser Reeves

Question

Quizplus · Accepted Answer

David Ogilvy popularized the idea of brand image in his book "Confessions of an Advertising Man". He emphasized the importance of building a distinctive image for the brand to differentiate it from competitors and to create a lasting impression in the minds of consumers.

Who Among the Following Popularized the Idea of Brand Image