An ad for a medication that helps people undergoing chemotherapy feel more energetic shows a grandfather sorrowfully wishing he could participate in his grandson's birthday party. Subsequently, the scene switches to the birthday party and shows the grandfather feeling energetic and vibrant after taking the medication. This ad is an example of _____.
A)bait-and-switch advertising
B)a snob appeal
C)the inherent drama approach
D)the WOM approach
E)a buzz appeal

Question

Quizplus · Accepted Answer

The ad uses the inherent drama approach by showing the emotional struggle of the grandfather not being able to participate in his grandson's birthday party, and then providing a solution through the medication that helps him feel more energetic and lively.

An Ad for a Medication That Helps People Undergoing Chemotherapy