Jack Trout and Al Ries introduced _____ as the basis for advertising strategy and creative development in the early 1970s.
A)inherent drama
B)positioning
C)neuromarketing
D)buzz marketing
E)creative brief

Question

Quizplus · Accepted Answer

Jack Trout and Al Ries introduced positioning as the basis for advertising strategy and creative development in the early 1970s. They emphasized that companies must create a unique and attractive position for their brand or product in the mind of the target audience, based on their needs, preferences, and perceptions. This concept has become a cornerstone of modern marketing, as it helps companies differentiate themselves from competitors and align their messages with the target market.

Jack Trout and Al Ries Introduced _____ as the Basis