DAGMAR is favored by those who argue that the only relevant measure of advertising objectives is sales.

Name: DAGMAR is favored by those who argue that the only relevant measure of advertising objectives is sales.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

DAGMAR (Defining Advertising Goals for Measured Advertising Results) focuses on setting specific and measurable advertising objectives beyond just sales, such as awareness, comprehension, conviction, and action, rather than solely focusing on sales as the relevant measure.

DAGMAR Is Favored by Those Who Argue That the Only