While moving from the base to the top of the communication effects pyramid, which of the following comes just before repurchase of a product?
A)awareness
B)comprehension
C)trial
D)liking
E)knowledge

Question

Quizplus · Accepted Answer

When moving up the communication effects pyramid, the stages are awareness, knowledge, liking, preference, conviction, and finally, purchase or repurchase. Trial is the stage that comes just before purchase or repurchase, as it refers to the initial testing of a product by a consumer.

While Moving from the Base to the Top of the Communication