Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors.
A)human resources task
B)financial task
C)communications task
D)marketing task
E)product production task

Question

Quizplus · Accepted Answer

According to the DAGMAR model, the primary objective of advertising is communication, which means creating awareness, developing understanding, fostering an attitude, and/or provoking an action. Therefore, a communications task can be performed by advertising and attributed solely to it, without being influenced by other marketing factors.

Under the DAGMAR Model, a _____ Can Be Performed By