According to the criteria outlined in DAGMAR, which of the following makes the best quantitative communications objective?
A)"Increase product users to 40 percent of the total market."
B)"Double the production budget, hire more assembly workers, and double the production speed in one year."
C)"Increase the number of customers mentioning the brand name when asked for brand preference from 40 percent to 50 percent in one year."
D)"Increase awareness of the brand in one year."
E)"Increase sales revenue by 10 percent."

Question

Quizplus · Accepted Answer

The best quantitative communications objective according to DAGMAR criteria should be specific, measurable, and have a specific timeline. Option C meets all these criteria as it sets a specific target for increasing brand mention from 40 percent to 50 percent within one year. Options A, B, D, and E are not specific enough or are too broad and not easily measurable within a specific time frame.

According to the Criteria Outlined in DAGMAR, Which of the Following