According to DAGMAR, advertising objectives should be written in measurable terms that specify:
A)a communications task, a target market, a benchmark starting point, a time period, and the degree of change sought.
B)a budget, a message strategy, a media plan, and the degree of carryover effect desired.
C)the reach, frequency, and point of wearout for the advertising messages.
D)the purchase motives, demographic composition, and buying habits of the target market.
E)sales potentials, market share, return on investment, and budget forecasts.

Question

Quizplus · Accepted Answer

According to DAGMAR, advertising objectives should be written in measurable terms that specify a communications task, a target market, a benchmark starting point, a time period, and the degree of change sought. Therefore, option A is the correct choice. Option B is incorrect as it includes elements unrelated to the DAGMAR framework. Option C is incorrect as it only mentions elements related to media planning. Option D is incorrect as it only mentions elements related to target market analysis. Option E is incorrect as it only includes elements related to financial analysis.

According to DAGMAR, Advertising Objectives Should Be Written in Measurable