According to the DAGMAR model, which of the following is a characteristic of a good objective?
A)A good objective is elaborative in nature.
B)A good objective specifies the target audience.
C)A good objective avoids specifying a time period.
D)A good objective specifies the current market share.
E)A good objective is based only on sales results.

Question

Quizplus · Accepted Answer

According to the DAGMAR model, a good objective should specify the target audience that the communication is meant to reach. Elaborativeness is not necessarily a characteristic of a good objective, as objectives can be simple and straightforward. Avoiding a time period may not be helpful in setting a clear goal. Specifying current market share may not be directly related to communication objectives. Finally, while sales results may be a desired outcome, they should not be the sole basis for setting a communication objective.

According to the DAGMAR Model, Which of the Following Is