For which of the following advertising communication tasks should the specified time period be the longest?
A)creating brand awareness
B)increasing brand awareness levels
C)creating knowledge of a brand attribute
D)increasing knowledge levels of a brand attribute
E)repositioning a brand

Question

Quizplus · Accepted Answer

Repositioning a brand often requires the longest time period because it involves changing the target market's perception of the brand. This is a complex process that may require altering deeply held beliefs and attitudes, which takes significantly more time compared to simply increasing awareness or knowledge about a brand.

For Which of the Following Advertising Communication Tasks Should the Specified