DAGMAR MOD II was developed to alleviate problems with:
A)the response hierarchy used in the original DAGMAR model.
B)the costs of using DAGMAR.
C)the fact that DAGMAR ignores sales results.
D)setting benchmark measures.
E)creating measurable communications objectives.

Question

Quizplus · Accepted Answer

DAGMAR Mod II was developed to address issues with the original response hierarchy used in the DAGMAR model, which was deemed too rigid and oversimplified. The new model aimed to be more flexible and adaptable, while still allowing for the creation of measurable communications objectives. The other options listed are not major issues that DAGMAR Mod II was designed to address.

DAGMAR MOD II Was Developed to Alleviate Problems With