In the social consumer decision journey, _____ deals with designing the communications program.
A)benchmarking
B)monitoring
C)amplification
D)leading
E)responding

Question

Quizplus · Accepted Answer

Amplification is the stage in the social consumer decision journey that deals with designing the communications program. It involves creating engaging content and sharing it across various social media platforms to enhance the reach and impact of the brand's message. Benchmarking is about assessing the competition, monitoring involves tracking and analyzing consumer behavior, leading is about taking control of the narrative, and responding is about addressing customer feedback and concerns in a timely and effective manner.

In the Social Consumer Decision Journey, _____ Deals with Designing