According to the IMC planning model, the flow between communications analysis and budget determination is _____.
A)a two-way interaction
B)nonlinear
C)unidirectional
D)diagonal
E)top-down

Question

Quizplus · Accepted Answer

The flow between communications analysis and budget determination is a two-way interaction as the analysis of the communications needs and objectives may influence the budget determination, but the budget also needs to be taken into account to determine the feasible communication options. It is a back-and-forth process where both factors influence each other.

According to the IMC Planning Model, the Flow Between Communications