Which of the following companies increased advertising spending by $1 billion during 2010, at the height of the recession, with an emphasis on campaigns for Gillette Fusion ProGlide razors, Pantene shampoo, and the launch of Pampers Dry Max diapers?
A)Procter and Gamble
B)Kraft
C)General Mills
D)Kmart
E)Unilever

Question

Quizplus · Accepted Answer

The emphasis on campaigns for Gillette Fusion ProGlide razors, Pantene shampoo, and the launch of Pampers Dry Max diapers indicates that the company focuses on personal care and household products, which is the core business of Procter and Gamble. Additionally, the fact that they increased advertising spending by $1 billion during the recession shows their commitment to maintaining and growing their market share.

Which of the Following Companies Increased Advertising Spending by $1