The S-shaped response curve suggests that:
A)advertising effectiveness will not be related to spending.
B)extremely low advertising budgets will not work.
C)advertising effectiveness will vary inversely with the spending levels.
D)the carryover effect is especially true for low-priced, frequently purchased consumer products.
E)sales and spending on advertising are not directly related.

Question

Quizplus · Accepted Answer

The S-shaped response curve indicates that very low levels of advertising spending will not be effective, as it takes a certain threshold of spending to start seeing significant effects on consumer response.

The S-Shaped Response Curve Suggests That