According to the factors influencing advertising budgets, which of the following stages of the product life cycle negatively influences the advertising budget?

Question

Quizplus · Accepted Answer

The maturity stage negatively influences the advertising budget as the product has already achieved widespread recognition, and the focus shifts to maintaining customer loyalty rather than attracting new customers. Therefore, there is a reduced need for heavy advertising spending.

According to the Factors Influencing Advertising Budgets, Which of the Following