When higher-level executives determine the budget amounts to be allocated for each department's advertising expenditures, a _____ approach is being used.
A)nominal group
B)marginal contribution
C)top-down
D)Delphi
E)focus group

Question

Quizplus · Accepted Answer

The top-down approach is when higher-level executives determine the budget amounts for each department, which is the scenario described in the question. The other options are not relevant to budget allocation.

When Higher-Level Executives Determine the Budget Amounts to Be Allocated