There are two important dimensions to credibility: expertise and trustworthiness.
Correct Answer:
Verified
Q4: A model/celebrity, when used as an indirect
Q8: Independent variables are the steps a receiver
Q9: In 2009, the Federal Trade Commission passed
Q13: When immediate impact is not the objective
Q13: Consumer skepticism of endorsements is reduced when
Q15: One of the reasons a high-credibility source
Q16: Advertisers who are concerned about the negative
Q16: The perceived attractiveness of celebrity spokespeople is
Q17: Presenting the strongest arguments at the beginning
Q17: Many press releases use the "pyramid style"
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