Some research suggests the use of a company president or CEO can improve attitudes and increase the likelihood that consumers will inquire about a company's product or service.

Question

Quizplus · Accepted Answer

Defenders of the practice argue that the use of top executives or business owners in ads is an effective way of projecting an image of trust and honesty and, more important, the idea that the company isn't run by some faceless corporate monolith.

Some Research Suggests the Use of a Company President or CEO