CL Inc., a cellphone company, features Leah Carter, a popular movie actor, in all of its print and broadcast advertising.The reason behind choosing the actor is that she is more likely to attract potential customers.The company faces heavy competition and the marketing team concluded that using a popular spokesperson will help break through the advertising clutter.Which of the following stages of the persuasion matrix is CL Inc.trying to influence?
A)reception
B)channel
C)attention
D)presentation
E)behavior

Question

Quizplus · Accepted Answer

CL Inc. is trying to catch the attention of potential customers and break through advertising clutter by using a popular spokesperson, which falls under the attention stage of the persuasion matrix. The company is not necessarily concerned with the reception, channel, presentation or behavior stages of the matrix in this scenario.

CL Inc, a Cellphone Company, Features Leah Carter, a Popular Movie