When advertisers attempt to answer the question, "Who will be effective in getting consumers' attention?" they are addressing the ______________________ component of the persuasion matrix.
A)channel/yielding
B)source/attention
C)receiver/comprehension
D)channel/presentation
E)message/yielding

Question

Quizplus · Accepted Answer

The source/attention component of the persuasion matrix is concerned with who (source) will be effective in getting consumers' attention, which aligns with the question advertisers are attempting to answer. The other components of the persuasion matrix are focused on different aspects of the communication process.

When Advertisers Attempt to Answer the Question, "Who Will Be