A spokesperson who delivers an advertising message and endorses a product or service is known as a(n):
A)direct source.
B)indirect source.
C)message shaper.
D)source mirage.
E)source echo.

Question

Quizplus · Accepted Answer

A direct source is a spokesperson who directly delivers an advertising message and endorses a product or service. An indirect source, on the other hand, is someone who is not directly associated with the product or service but can influence consumer behavior, such as a celebrity seen using a product. Message shaper, source mirage, and source echo are not commonly used terms in advertising.

A Spokesperson Who Delivers an Advertising Message and Endorses a Product