For which of the following product ads would a marketer find a physically attractive model to be most effective?
A)cattle feed
B)bricks
C)fertilizer
D)cookies
E)lipstick

Question

Quizplus · Accepted Answer

In the case of cosmetics and beauty products such as lipstick, using a physically attractive model has shown to be effective in promoting the product. This is because consumers are attracted to the image of beauty and perfection, which is often associated with physically attractive models in such advertisements.

For Which of the Following Product Ads Would a Marketer