Mettle Inc., an automaker, hires a popular boxer, Darrell Hilton, as the spokesperson for its "Save the Globe" campaign, an initiative for preserving the environment. If viewers of the commercial perceive Darrell as being able to mete out punishment when citizens don't comply to environmental policies, then Darrell, as a message source, is said to have:
A)perceived control.
B)control persuasion.
C)perceived integration.
D)expertise.
E)perceived concern.

Question

Quizplus · Accepted Answer

Perceived control refers to the extent to which the message source is perceived to have the ability to enforce compliance with the advocated behavior. In this case, viewers perceiving Darrell as being able to mete out punishment implies that he has perceived control over enforcing compliance with environmental policies.