An advertisement for Flora Gardening Supplies begins with a discussion of how beautiful and enjoyable gardens can be. It ends with the directive to visit the company website and guarantees that the online experience will convince consumers to buy the company's products. By placing the strongest point at the end of the ad, Flora is hoping to benefit from the:
A)primacy effect.
B)recency effect.
C)sleeper effect.
D)credibility effect.
E)compliance hierarchy.

Question

Quizplus · Accepted Answer

By ending with the directive to visit the company website and the guarantee of convincing consumers to buy the company's products, Flora is hoping to benefit from the recency effect, which suggests that information presented last is more likely to be remembered and have an impact on the audience.

An Advertisement for Flora Gardening Supplies Begins with a Discussion