When Cassie presented her sales pitch to a skeptical audience that was not interested in what she was selling, she opened with strong arguments to arouse interest in her message. This is an application of the
A)primacy effect.
B)recency effect.
C)sleeper effect.
D)credibility effect.
E)compliance hierarchy.

Question

Quizplus · Accepted Answer

The primacy effect suggests that what comes first tends to be remembered better than what comes later. In this case, Cassie opened with strong arguments to create a good first impression and arouse interest in her message, which is an application of the primacy effect.

When Cassie Presented Her Sales Pitch to a Skeptical Audience