In its ads, Xenon, an antibacterial mouthwash, claims to effectively kill germs but admits to possessing a bittersweet taste. This is an example of a:
A)one-sided message.
B)two-sided message.
C)confrontational appeal.
D)conclusive message.
E)slice-of-life commercial.

Question

Quizplus · Accepted Answer

Xenon's ad acknowledges both positive and negative aspects of its product, making it a two-sided message. It presents the benefits of killing germs, while admitting the bittersweet taste.

In Its Ads, Xenon, an Antibacterial Mouthwash, Claims to Effectively