When SeaWorld Entertainment ran an integrated campaign to defend itself against criticism by the animal activist group PETA, it was using __________________ messages.
A)sleeper
B)indirect
C)confrontational
D)refutational
E)slice-of-life

Question

Quizplus · Accepted Answer

Refutational messages are used to directly address criticism or negative opinions, presenting counterarguments or evidence to refute them. In this case, SeaWorld was defending itself against PETA's accusations and using refutational messages to address them.

When SeaWorld Entertainment Ran an Integrated Campaign to Defend Itself