An ad campaign to convince people to stop driving under the influence of alcohol features images of auto accidents caused by drunk drivers, as well as experiences related by people who have been in such accidents.This ad is using a(n) _____ appeal.
A)comparative
B)irrational
C)leveling
D)fear
E)nonverbal

Question

Quizplus · Accepted Answer

The ad campaign is using fear appeal, as it is trying to evoke fear in people about the negative consequences of driving under the influence of alcohol by showing images of auto accidents caused by drunk drivers and experiences related by people who have been in such accidents.

An Ad Campaign to Convince People to Stop Driving Under