Female and younger consumers tend to exert more influence on their target recipients and be more susceptible to viral influences than male and older consumers.

Question

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Studies have shown that female and younger consumers tend to be more socially connected and active on social media, which makes them more likely to influence their peers and be influenced by viral trends. Male and older consumers, on the other hand, are often more independent and less likely to be influenced by social pressure.

Female and Younger Consumers Tend to Exert More Influence on Their