Syn-ergy Drinks, an energy drink manufacturer, launches a television ad in which people are seen feeling energized after consuming Syn-ergy's drinks."Revitalization of body and mind" is the message the ad is intended to deliver.However, those who view the ad interpret it as being frivolous and lacking context.One of the possible explanations for such a highly differential perception of the ads is due to the absence of

Question

Quizplus · Accepted Answer

The absence of common ground can lead to differential perceptions of an ad because it means the ad lacks shared knowledge or experiences with its audience, making its message unclear or irrelevant to viewers.

Syn-Ergy Drinks, an Energy Drink Manufacturer, Launches a Television Ad