DigiData Inc. launched a new smartphone in the market with new features. Moreover, the company plans to launch tablets and other groundbreaking digital devices as well. In this scenario, the _____ model would be most relevant for communicating information about the new product to consumers.
A)hierarchy of effects
B)AIDA
C)innovation adoption
D)cognitive response
E)information processing

Question

Quizplus · Accepted Answer

The innovation adoption model is most relevant here as it focuses on how consumers adopt new products and technologies, which aligns with DigiData Inc.'s launch of new and groundbreaking digital devices.