Management schools that offer MBA courses are typically rated annually by business publications.When an MBA program rates high on a list, the information is publicized.The purpose of the communication is to help prospective students choose between two equally viable but complex MBA courses.In this scenario, the _____ model is applicable.
A)standard learning
B)dissonance/attribution
C)low-involvement
D)cognitive response
E)five-Ws

Question

Quizplus · Accepted Answer

The dissonance/attribution model is applicable in this scenario as it deals with situations where consumers experience post-purchase dissonance or cognitive dissonance when choosing between two equally desirable alternatives. In this case, prospective MBA students may experience confusion or doubts in deciding between two viable MBA programs, and the communication is aimed at reducing the dissonance by providing information and ratings of MBA programs.

Management Schools That Offer MBA Courses Are Typically Rated Annually