Pluto Inc., a dairy products manufacturer, recognizes that many customers are passive learners and are generally averse to active information seeking.In order to reach out to these customers, the company incorporated jingles and slogans in its ads.In this scenario, Pluto is assuming that customers make purchases based on the _____ hierarchy.

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Pluto Inc. is assuming that customers make purchases based on the low-involvement hierarchy, where customers make purchases based on little information processing and are more likely to be influenced by simple cues such as jingles and slogans.

Pluto Inc, a Dairy Products Manufacturer, Recognizes That Many Customers Are