From a promotional planning perspective, it is important that marketers:
A)create a divisional marketing communications program.
B)avoid using broadcast and print media strategies.
C)determine which type of response process is most likely to occur.
D)avoid using an integrated marketing communications program.
E)eliminate the need for the trial stage in the response process.

Question

Quizplus · Accepted Answer

Understanding which type of response process is most likely to occur helps marketers tailor their promotional strategies to effectively reach and engage their target audience. This can lead to more successful campaigns and a higher return on investment. A divisional marketing communications program, avoiding certain media strategies, or eliminating the trial stage may not necessarily be the most effective approach for all campaigns. An integrated marketing communications program may be beneficial in some cases, but it is not necessarily a requirement for effective promotional planning.

From a Promotional Planning Perspective, It Is Important That Marketers